Brand New is an alternative American rock band from Levittown, New York, formed in 2000. I first heard them when I was in 7th grade. I was watching a late night VH1 show, Upcoming Bands. It was a school night and I should have been in bed, but I snuck to my dad’s room with a pen and paper and wrote down all the artists I liked. It showed the music video for “The Quiet Things That No One Ever Knows” and I was hooked. The notes were angry, the lyrics were poignant, and the song title was long. I went out and bought their second album, “Deja Entendu”. The title is French for "already heard," which is said to be at critics who claimed that the band sounded like every other group in the genre. Every artist I had listened to up till then was on someone else’s accord. They were mostly pop music and I liked them, but it wasn’t anything exciting, nothing I identified with. Brand New was my first ever musical endeavor that was completely my own and I loved them with every ounce of pre-teen angst I had. Every song hit a chord and every word was poetry, I had never heard anything so beautifully sad in my life. In every song, they said something I wanted to say, but more eloquently and with better syntax than I could ever hope for. I listened to them day and night, all the time, repeat after repeat, and it never got old. Every song was a new discovery. Then in 8th grade, I learned about an earlier album, “Your Favorite Weapon”. I bought it and ate up every syllable and every meter. If “Deja Entendu” was depressed teen angst in your bed with the lights off, “Your Favorite Weapon” was the anthem of too young to party seriously, but too old for childish games. It was upbeat, get-me-out-of-the-house music, and I was ready to let loose. By this time I was starting to delve deeper into the meanings of the songs and how they related so perfectly with my life. And Brand New led me to other great artists: Mae, Motion City Soundtrack, Say Anything, The Alkali Trio, Taking Back Sunday, The Smiths, Morissey, the alternative-punk classics of their genres and my generation. I had started a movement with my friends, who where now worshiping Brand New as much as I did and it was exhilarating. You could walk down the halls and hear someone singing the lyrics and that’s all you’d need to know to know you had a new friend. They were a common bond unlike anything I’d ever experienced. Knowing and loving this one band made you a part of an elite few, and those few others were all you needed. Many of the long titles I loved so much were movie quotes, book quotes, and philosophical mantras. It was such an incredibly fresh change from the chorus-is-the-song-name shallowness of the rest of popular music at the time. Their second single, "Sic Transit Gloria... Glory Fades," is a shortened version of a Latin phrase sic transit gloria mundi, "Thus passes the glory of the world" in reference to a line from the movie Rushmore; "I Will Play My Game Beneath the Spin Light," is a reference to a line in the book The Moves Make the Man by Bruce Brooks; or at the very end of “Play Crack the Sky” when they make an allusion to The Beatles’ “A Day In The Life”.
The next couple of years we waited for another album. It was like waiting for word from God. That sounds extreme, but we were dieing to know if the band that had taken the words from our mouths and put them out for everyone to hear- could do it again- could remind us who we were, tell us how to feel. Then there was news of a new album, demos were out on the internet and I heard “The Sowing Season”. I listened patiently, some people thought they had changed their style too much and that the lyrics were no longer relevant, but I listened. Like good Brand New fashion, the chorus was original and simple, with the repeating yell, “Yeah”. From that moment I just knew, I just had an overwhelming sense of being at ease, because some good things never change. But that wasn’t the end. After so much anticipation for the new album, “The Devil and God Are Raging Inside Me” there were bound to be let downs. The album was angry, screaming, angstier, and confusing. I didn’t like or understand all the songs like I used to, the meanings were more referential and no longer pertained to how I felt or where I was in my life. Then my dad died, and I understood. Obviously, it’s chalk full of bible references, and, as you can imagine, for someone who has lost their family (and their faith) it all sounds very profound. “Sowing Season”, “Milestone” “You Won’t Know”, “Not the Sun” and “Jesus Christ” were my all time favorites. What am I even saying, they were all BRILLIANT. I still listen to them, I will always listen to them. Brand New, you have my heart and soul.
